Together, let's shape the future of AI

One grounded in empathy, ethics, and genuine human connection

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RESEARCH & INSIGHTS

Empower your teams with a deeper understanding of your customers and stakeholders.

IDEATION & CO-CREATION

We help you solve problems and develop solutions alongside your customers across multiple touch points.

HUMAN-MACHINE TEAMING

Humans and algorithms process information differently. We understand how to leverage both.

DESIGN TO DEPLOY

We design to deploy robust AI systems that foster trust, engagement and meaningful connections.

Stories

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HUMAN-MACHINE TEAMING

Design patterns for effective human machine teaming

Leverage our expertise in understanding human behaviour, emotions, and motivations to help you to craft AI solutions that tackle real-world problems and safely engage people in meaningful, empathetic ways.

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UX RESEARCH & INSIGHTS

Why aren't people adopting your amazing AI-powered idea?

Find out more about how our psychological research and testing can empower your teams with empathetic insights.

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Portfolio

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Improving transparency & explainability of AI-generated insights

Enhancing decision-making onboard intelligent ships through human-machine teaming

Testimonials

The advantage of having a psychologist on the team is Helen's ability to incorporate human factors thinking into our research and product design. Her deep expertise in human psychology allows us to build intuitive artificial intelligence that resonates with our end users.
Dr Richard Carter
CO-FOUNDER, TULPA Ltd
Helen is a great example of a polymath in research…deep academic expertise combined with first-hand operator experience, and the engagement and interaction skills of a senior consultant. She has added a great amount of value in our AI and Human Autonomy Teaming studies.
Dr Darrell Jaya-Ratnam
Managing Director, DIEManalytics Ltd
Helen was awesome to work with from Day 1, prioritising usability and understanding what makes users trust the AI outcomes, helping us to combine the latest human and machine factors to create practical, scalable services and solutions for our customers.
David Sully
CO-FOUNDER, ADVAI LTD

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